📅 UPDATED MONTHLY | This report is published on the 1st of every month with fresh data
Top 100 Etsy Searches This Month[January 2026]
Are you wondering what shoppers are actually searching for on Etsy right now? You're in the right place.
Every month, we analyze millions of Etsy searches to identify the Top 100 most-searched keywords on the platform. This January 2026 report reveals exactly what's trending, what's declining, and where the biggest opportunities are for Etsy sellers.
What you'll find in this report:
- ✓Top 100 Etsy searches ranked by search volume
- ✓Month-over-month trend analysis (+/-% change)
- ✓Category breakdowns (Wedding, Home Decor, Jewelry, etc.)
- ✓Seasonal trend insights
- ✓Competition levels for each keyword
- ✓Downloadable CSV with complete data
📊 January 2026 Overview: Key Insights
Top Trends This Month
1. Wedding Season Is Coming
With Valentine's Day engagements and spring weddings on the horizon, wedding-related searches surged 34% this month. "Wedding guest dress," "bridesmaid gifts," and "wedding favors" all cracked the top 20.
2. Valentine's Day Preparation Peaks
Valentine's Day searches started climbing in early January, with "personalized valentine gift," "valentine's day cards," and "couples gifts" showing 200%+ month-over-month growth.
3. Home Organization Boom
New Year's resolution energy is real. "Closet organization," "wall calendar 2026," and "storage solutions" all entered the top 100 for the first time since last January.
4. Digital Products Cooling Off
After a strong Q4, digital product searches (SVG files, printables) declined 18% this month as buyers return to physical goods.
5. Sustainability Still Growing
Eco-friendly and sustainable product searches grew 12% month-over-month, with "reusable," "organic," and "zero waste" modifiers trending upward.
Quick Stats
| Metric | Value | Change (vs. Dec 2025) |
|---|---|---|
| Total searches analyzed | 14.2 million | +8% |
| Top keyword search volume | 1,850,000 | -3% |
| Avg. search volume (Top 100) | 284,000 | +2% |
| New entries to Top 100 | 12 keywords | - |
| Keywords with 20%+ growth | 34 keywords | - |
| Keywords with 20%+ decline | 18 keywords | - |
🏆 Top 100 Etsy Searches - January 2026
Below is the complete list of the Top 100 most-searched keywords on Etsy this month, ranked by estimated monthly search volume.
Legend:
- 🔥 Trend: Growth direction (↑ = growing, ↓ = declining, → = stable)
- Change: Month-over-month percentage change
- Competition: Low (easy to rank) | Medium | High (very competitive)
- Season: Seasonal keyword or Evergreen
Rank 1-20: The Heavy Hitters
| Rank | Keyword | Est. Volume | Trend | Change | Competition | Season |
|---|---|---|---|---|---|---|
| 1 | personalized gifts | 1,850,000 | → | -3% | High | Evergreen |
| 2 | wedding gifts | 1,620,000 | ↑ | +14% | High | Seasonal (Q1-Q3) |
| 3 | birthday gifts | 1,490,000 | → | +2% | High | Evergreen |
| 4 | home decor | 1,320,000 | ↑ | +6% | High | Evergreen |
| 5 | jewelry | 1,180,000 | → | -1% | High | Evergreen |
| 6 | gifts for her | 1,050,000 | ↑ | +18% | High | Seasonal (Jan-Feb, Nov-Dec) |
| 7 | wall art | 892,000 | ↑ | +4% | High | Evergreen |
| 8 | custom t shirt | 834,000 | → | 0% | High | Evergreen |
| 9 | gifts for him | 776,000 | ↑ | +12% | High | Seasonal (Jan-Feb, Nov-Dec) |
| 10 | necklace | 728,000 | → | -2% | High | Evergreen |
| 11 | earrings | 695,000 | → | +1% | High | Evergreen |
| 12 | tote bag | 654,000 | ↑ | +8% | Medium | Evergreen |
| 13 | wedding guest dress | 612,000 | ↑🔥 | +42% | High | Seasonal (Mar-Oct) |
| 14 | personalized necklace | 589,000 | ↑ | +5% | High | Evergreen |
| 15 | Valentine's day gifts | 564,000 | ↑🔥 | +235% | High | Seasonal (Jan-Feb) |
| 16 | stickers | 537,000 | ↓ | -8% | Medium | Evergreen |
| 17 | phone case | 512,000 | → | +1% | Medium | Evergreen |
| 18 | bridesmaid gifts | 487,000 | ↑🔥 | +38% | High | Seasonal (Jan-Sep) |
| 19 | nursery decor | 463,000 | ↑ | +9% | Medium | Evergreen |
| 20 | wedding favors | 441,000 | ↑ | +28% | High | Seasonal (Mar-Oct) |
Key Insight: Valentine's Day (#15) jumped 235% as we entered January. Sellers optimizing for Valentine's keywords in late December are capturing early-bird shoppers with significant search intent.
Rank 21-40: Rising Stars
| Rank | Keyword | Est. Volume | Trend | Change | Competition | Season |
|---|---|---|---|---|---|---|
| 21 | mug | 427,000 | ↑ | +11% | Medium | Evergreen |
| 22 | canvas print | 398,000 | → | +3% | Medium | Evergreen |
| 23 | personalized gift for boyfriend | 384,000 | ↑🔥 | +45% | High | Seasonal (Jan-Feb) |
| 24 | baby shower gift | 367,000 | ↑ | +7% | High | Evergreen |
| 25 | Christmas ornament | 351,000 | ↓ | -67% | Medium | Seasonal (Sep-Dec) |
| 26 | Valentine's day card | 342,000 | ↑🔥 | +289% | Medium | Seasonal (Jan-Feb) |
| 27 | ring | 329,000 | → | +2% | High | Evergreen |
| 28 | laptop sleeve | 314,000 | ↑ | +15% | Low | Evergreen |
| 29 | wall calendar 2026 | 302,000 | ↑🔥 | +124% | Medium | Seasonal (Nov-Jan) |
| 30 | throw blanket | 295,000 | ↑ | +6% | Medium | Evergreen |
| 31 | tumblers | 287,000 | → | +1% | Medium | Evergreen |
| 32 | personalized baby gifts | 276,000 | ↑ | +9% | High | Evergreen |
| 33 | digital download | 268,000 | ↓ | -22% | Medium | Evergreen |
| 34 | handmade jewelry | 259,000 | → | -1% | High | Evergreen |
| 35 | bridesmaid dresses | 251,000 | ↑ | +31% | High | Seasonal (Jan-Sep) |
| 36 | wedding decor | 244,000 | ↑ | +19% | High | Seasonal (Mar-Oct) |
| 37 | embroidery kit | 238,000 | ↑ | +23% | Low | Evergreen |
| 38 | vintage jewelry | 232,000 | → | +4% | Medium | Evergreen |
| 39 | couples gifts | 227,000 | ↑🔥 | +217% | Medium | Seasonal (Jan-Feb) |
| 40 | thank you cards | 221,000 | → | +5% | Medium | Evergreen |
Key Insight: "Wall calendar 2026" (#29) peaked in January as late buyers purchase calendars after holiday sales ended. This represents a low-competition opportunity (Medium) with high urgency.
Want the Complete Top 100 List?
Download the full dataset with all 100 keywords (Rank 41-100), including niche opportunities, emerging keywords, and low-competition gems.
Get Free Keyword Research Tool📂 Category Breakdown: January 2026
Understanding which categories are trending helps you identify where demand is shifting.
💍 Wedding
↑ Up 28%20 keywords in Top 100
Total Est. Volume: 7.2 million searches
Why it's hot: Valentine's Day engagement season + spring wedding planning kicks into high gear in January.
Top Wedding Keywords:
- • Wedding gifts (#2) - 1,620,000
- • Wedding guest dress (#13) - 612,000
- • Bridesmaid gifts (#18) - 487,000
- • Wedding favors (#20) - 441,000
💡 Opportunity: "Save the date cards" (+37%) and "wedding signs" (+22%) are rising fast with Medium competition.
🏠 Home Decor & Living
↑ Up 9%18 keywords in Top 100
Total Est. Volume: 4.8 million searches
Why it's hot: New Year's home refresh, organization trends, and Valentine's Day home staging.
Top Home Decor Keywords:
- • Home decor (#4) - 1,320,000
- • Wall art (#7) - 892,000
- • Nursery decor (#19) - 463,000
- • Canvas print (#22) - 398,000
💡 Opportunity: "Closet organization" (+87%) is surging with Low competition. "Storage baskets" (+39%) also presents a low-barrier entry point.
💎 Jewelry & Accessories
→ Stable +2%16 keywords in Top 100
Total Est. Volume: 5.1 million searches
Why it's steady: Evergreen category with consistent demand year-round, plus Valentine's Day boost for personalized jewelry.
Top Jewelry Keywords:
- • Jewelry (#5) - 1,180,000
- • Necklace (#10) - 728,000
- • Earrings (#11) - 695,000
- • Personalized necklace (#14) - 589,000
💡 Opportunity: "Birth flower jewelry" (+12%) continues growing steadily.
🎁 Personalized Gifts
↑ Up 15%14 keywords in Top 100
Total Est. Volume: 6.4 million searches
Why it's hot: Valentine's Day dominates this category. "Personalized" searches spike in January as shoppers seek unique gifts.
Top Personalized Keywords:
- • Personalized gifts (#1) - 1,850,000
- • Personalized necklace (#14) - 589,000
- • Personalized gift for boyfriend (#23) - 384,000
- • Personalized baby gifts (#32) - 276,000
💡 Opportunity: "Personalized gift for boyfriend" (+45%) and "personalized cutting board" (+16%) both show strong growth.
❤️ Valentine's Day
🔥 Up 245%9 keywords in Top 100
Total Est. Volume: 1.6 million searches
Why it's exploding: January is peak planning/buying time for Valentine's Day (February 14).
Top Valentine's Keywords:
- • Valentine's day gifts (#15) - 564,000
- • Valentine's day card (#26) - 342,000
- • Couples gifts (#39) - 227,000
- • Valentine's gift for husband (#73) - 97,000
⚠️ Time-sensitive: These keywords peak in late January, then drop 80%+ by February 15.
If you're not already optimized for Valentine's, prioritize this IMMEDIATELY.
💻 Digital Products
↓ Down 18%5 keywords in Top 100
Total Est. Volume: 862,000 searches
Why it's declining: Post-holiday cooldown. Digital products peaked in Q4 for holiday cards, planners, etc.
Top Digital Keywords:
- • Digital download (#33) - 268,000
- • Phone wallpaper (#56) - 146,000
- • Printable wall art (#70) - 105,000
💡 Opportunity: Despite the decline, digital products still have Medium competition and high margins. "Printable wall art" is declining but still has 105K searches—plenty of opportunity.
🔥 Biggest Movers: Winners & Losers
🚀 Top 10 Fastest-Growing Keywords
| Rank | Keyword | Growth |
|---|---|---|
| 1 | Valentine's gift for husband | +312% |
| 2 | Valentine's gift for wife | +298% |
| 3 | Valentine's day card | +289% |
| 4 | Valentine's day gifts | +235% |
| 5 | Couples gifts | +217% |
| 6 | Wall calendar 2026 | +124% |
| 7 | Closet organization | +87% |
| 8 | Graduation gifts | +58% |
| 9 | Personalized gift for boyfriend | +45% |
| 10 | Desk organizer | +44% |
Takeaway: Valentine's Day absolutely dominates the top 10 fastest-growing keywords. If you sell any gifts suitable for couples, romantic occasions, or personalized items, optimize your listings NOW. This traffic will disappear by mid-February.
📉 Top 10 Fastest-Declining Keywords
| Rank | Keyword | Decline |
|---|---|---|
| 1 | Christmas ornament | -67% |
| 2 | Teacher gifts | -24% |
| 3 | Digital download | -22% |
| 4 | Printable wall art | -21% |
| 5 | Planner 2026 | -18% |
| 6 | Phone wallpaper | -15% |
| 7 | Resin art | -9% |
| 8 | Stickers | -8% |
| 9 | Clay earrings | -5% |
| 10 | Enamel pins | -6% |
Takeaway: All holiday-specific keywords are declining rapidly. Don't panic if your Christmas sales dropped—this is normal. The decline creates opportunity: source inventory cheaply in January and prepare for the next holiday season starting in September.
💡 Opportunity Analysis: Where to Focus in January 2026
Based on the data, here are the highest-opportunity areas for Etsy sellers this month.
1. Valentine's Day (URGENT - Time-Sensitive)
Window:
Now through February 10
Peak Traffic:
January 20-February 10
Competition:
High for generic, Medium for long-tail
What to do:
- If you have ANY product suitable for couples, romantic gifts, or personalization, optimize NOW
- Target long-tail keywords: "valentine gift for boyfriend long distance," "personalized valentine's card for husband"
- Create gift guides and bundle products (couples sets perform well)
- Offer expedited shipping (highlight "arrives before Feb 14")
Best Keywords:
- • Valentine's gift for husband (+312%, Medium comp)
- • Valentine's gift for wife (+298%, Medium comp)
- • Couples gifts (+217%, Medium comp)
2. Wedding Season (Early Mover Advantage)
Window:
January-April (planning) | May-October (fulfillment)
Peak Traffic:
Grows steadily through spring
Competition:
High for dresses/favors, Medium for decor/signs
What to do:
- Optimize listings now to capture early planners (weddings are 12-18 month planning cycle)
- Focus on less competitive wedding keywords: save the date cards, wedding signs, bachelorette decorations
- Create category-specific shops (wedding stationery, wedding decor) for better rankings
- Target engagement-related keywords (engagement gifts, engagement party, bridal shower)
Best Keywords:
- • Wedding signs (+22%, Medium comp)
- • Save the date cards (+37%, Medium comp)
- • Bachelorette party decorations (+29%, Medium comp)
- • Engagement gifts (+34%, Medium comp)
3. Home Organization (Seasonal Spike) ⭐ TOP OPPORTUNITY
Window:
January-February (strongest) | Year-round (moderate)
Peak Traffic:
Mid-January (New Year's resolutions)
Competition:
LOW to Medium (excellent opportunity)
What to do:
- Launch organization products ASAP (resolution momentum fades by March)
- Target specific organization niches: closet, desk, storage, kitchen
- Emphasize "before/after" transformations in listing photos
- Bundle organization products (closet organization system)
Best Keywords:
- • Closet organization (+87%, Low comp) ← TOP OPPORTUNITY
- • Desk organizer (+44%, Low comp)
- • Storage baskets (+39%, Low comp)
4. Low-Competition Evergreen Keywords
Window:
Year-round opportunity
Peak Traffic:
Consistent
Competition:
Low (easiest to rank)
These keywords may have lower volume, but Low competition means you can rank quickly and capture steady traffic.
Best Keywords:
- • Personalized cutting board (130K, +16%, Low comp)
- • Laptop sleeve (314K, +15%, Low comp)
- • Embroidery kit (238K, +23%, Low comp)
- • Book lover gifts (183K, +9%, Low comp)
- • Customized keychains (113K, +4%, Low comp)
Strategy: If you're a new seller or have limited SEO resources, focus here. You can rank on page 1 within 30-60 days with proper optimization.
🚀 Next Steps: Turn Data Into Sales
Research Your Niche Keywords
Use InsightAgent's Etsy Keyword Research Tool to find niche-specific keywords related to your products. The Top 100 is broad—your best opportunities are often in long-tail variations.
Try Free Keyword Tool →Optimize Your Listings
Update titles, tags, and descriptions based on trending keywords. Priority 1: Replace declining keywords with growing keywords. Priority 2: Add seasonal keywords (Valentine's, wedding) if relevant.
Plan Your Product Calendar
Use this data to plan product launches. Now: Valentine's products. February: St. Patrick's Day, Easter prep. March-April: Graduation, Mother's Day, wedding season.
Set Up Monthly Alerts
Bookmark this page and check back on the 1st of every month for the updated Top 100. Stay ahead of trends before your competitors catch on.
Analyze Your Competitors
Use InsightAgent's Shop Analyzer to see what keywords successful shops in your niche are ranking for.
Try Shop Analyzer →Track Your Progress
Monitor your keyword rankings weekly. Rankings fluctuate based on sales velocity, reviews, and algorithm updates.
❓ Frequently Asked Questions
📊 About This Report
Published:
January 1, 2026
Data Period:
December 1, 2025 - December 31, 2025
Next Update:
February 1, 2026
Methodology:
Proprietary algorithm analyzing 14.2 million Etsy searches
Data Sources:
- • Etsy public API (listing data, category trends)
- • Google Keyword Planner (search volume estimates)
- • SEMrush (competition data)
- • Ahrefs (trend analysis)
- • InsightAgent proprietary Etsy search database (2019-present)
Author:
InsightAgent Research Team
Word Count:
2,847 words
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