550+ Etsy Shop Name Ideas:The Complete Naming Guide
Your Etsy shop name is your first impression, your brand foundation, and your SEO advantage—all in 20 characters or less. A great shop name tells buyers what you sell, stands out in search results, and scales with your business. Get 550+ ideas plus proven formulas to create a memorable, brandable name in under 20 minutes.
🎯Quick Naming Formula: Create Your Shop Name Right Now
Don't want to scroll through 550 examples? Use this proven formula:
[Vibe/Feeling Word] + [What You Sell]
Examples:
- • Cozy + Candles = CozyCandles
- • Urban + Prints = UrbanPrints
- • Wild + Jewelry = WildJewelry
- • Morning + Coffee Mugs = MorningMugs
- • Vintage + Frames = VintageFrames
Why this works: The vibe word creates emotional connection. The product word tells buyers exactly what you sell. Together, they're memorable, searchable, and scalable.
100 Vibe Words to Get Started
Choose words that match your brand personality
Luxury/Premium
Examples: Luxe, Gilt, Regal, Refined, Polished, Opulent, Elegant, Grand, Noble, Majestic
Pro Tip: Perfect for high-end handmade jewelry, fine art, premium home decor
Natural/Organic
Examples: Wild, Rooted, Bloom, Meadow, Grove, Harvest, Earth, Moss, Sage, Stone
Pro Tip: Ideal for eco-friendly products, botanical items, natural skincare
Modern/Minimalist
Examples: Sleek, Pure, Simple, Minimal, Clean, Crisp, Stark, Bare, Essential, Mono
Pro Tip: Great for contemporary art, minimal jewelry, modern home goods
Cozy/Warm
Examples: Cozy, Snug, Warm, Hearth, Nest, Haven, Comfort, Soft, Cuddle, Hygge
Pro Tip: Best for candles, home decor, knitting, comfort products
Playful/Fun
Examples: Quirky, Peppy, Jolly, Whimsy, Glee, Fizzy, Zesty, Sprout, Bubbles, Doodle
Pro Tip: Perfect for kids products, party supplies, fun stickers
Vintage/Retro
Examples: Vintage, Retro, Classic, Antique, Heirloom, Nostalgia, Timeless, Heritage, Legacy, Era
Pro Tip: Excellent for vintage items, classic designs, antique resellers
Bold/Edgy
Examples: Rebel, Rogue, Fierce, Bold, Daring, Maverick, Brazen, Riot, Clash, Grit
Pro Tip: Ideal for alternative fashion, edgy jewelry, statement art
Spiritual/Mystical
Examples: Luna, Mystic, Aura, Spirit, Celestial, Oracle, Cosmic, Divine, Sacred, Zen
Pro Tip: Great for crystals, tarot, spiritual jewelry, meditation items
Artisan/Handmade
Examples: Crafted, Handmade, Artisan, Forge, Studio, Atelier, Workshop, Guild, Mason, Smith
Pro Tip: Perfect for emphasizing handmade craftsmanship and quality
Travel/Adventure
Examples: Wander, Nomad, Journey, Voyage, Roam, Quest, Explore, Compass, Atlas, Trek
Pro Tip: Best for travel-themed items, adventure gear, maps, wanderlust decor
The 3 Types of Etsy Shop Names
Which one is right for you?
Descriptive Names
- •Best for: New sellers in competitive niches
- •Pros: Instant clarity, SEO advantage, Easy to remember
- •Cons: Limits expansion, Can feel generic, Harder to trademark
- •Examples: CustomWeddingInvites, VintageLeatherBags, HandmadeCandles
Evocative Names
- •Best for: Long-term brand building
- •Pros: Memorable & unique, Room to expand, Easier to trademark, Emotional connection
- •Cons: Requires marketing, Less SEO value, Needs strong branding
- •Examples: AHeirloom, ConquestMaps, WildFable, MorningRitual
Hybrid Names
- •Best for: Most sellers (80%)
- •Pros: Balance of clarity & branding, SEO-friendly with personality, Scalable
- •Cons: May still feel limiting vs evocative
- •Examples: CozyHomeGoods, WildBloomJewelry, UrbanCraftStudio
550+ Etsy Shop Name Ideas by Niche
Organized by category for easy browsing
Jewelry (50 Ideas)
Modern/Minimal
Examples: MinimalMetals, PureGoldStudio, SimpleChainCo, CleanLineJewelry, BareGemDesigns, EssentialGold, StarkSilver, MonoMetal, RefinedRings, SleekStones
Boho/Vintage
Examples: WildBloomJewelry, GypsySoulGems, VintageCharmCo, MoonlitTrinkets, BohemianBeads, EarthStoneDesigns, DesertRoseJewels, WandererGems, FreeSpiritsJewelry, NomadBeads
Luxury/Fine
Examples: GiltEdgeJewelry, RegalGems, LuxeGoldCo, PolishedStones, NobleMetals, OpulentJewels, ElegantCarats, GrandGemstones, MajesticRings, SovereignSilver
Custom/Personalized
Examples: CustomNameNecklace, PersonalCharmShop, BespokeJewelsCo, InitialElegance, EngravedTreasures, SignatureStones, NamedGems, BespokeBracelets, PersonalGoldCo, CustomCarats
Nature-Inspired
Examples: BloomAndStone, WildflowerGems, MeadowMetals, HarvestGold, RootedRings, GroveGems, StoneAndSage, MossyMetal, EarthlyJewels, ForestFinds
Home Decor (50 Ideas)
Modern/Contemporary
Examples: UrbanHomeStudio, ModernNestDecor, SleekSpaceCo, CleanLineHome, MinimalHaven, ContemporaryHome, StarkWallArt, PureSpacesShop, EssentialDecor, CrispHomeGoods
Farmhouse/Rustic
Examples: CozyFarmhouseShop, RusticRootsDecor, HearthAndHome, VintageNestCo, FarmhouseFables, BarnyardBliss, CountryCottageShop, HarvestHomeDecor, MeadowManorCo, PrairieHomeShop
Boho/Eclectic
Examples: GypsyHomeGoods, WildFableDecor, BohemianNest, DesertDreamDecor, NomadHomeShop, WanderlustWalls, EclecticHaven, FreeSpiritHome, MoonchildDecor, TravelersNest
Luxury/Elegant
Examples: RegalHomeDecor, LuxeInteriors, ElegantSpacesCo, PolishedHomeShop, OpulentNest, GrandManorDecor, RefinedRooms, NobleHomeGoods, MajesticInteriors, GildedSpaces
Natural/Organic
Examples: EarthyHomeShop, GroveAndGrain, MossyManorDecor, RootedSpaces, WildwoodHome, SageAndStone, HarvestHomeShop, MeadowHomeGoods, NaturalNestCo, OrganicHaven
Art Prints & Wall Art (40 Ideas)
Abstract/Modern
Examples: UrbanCanvasCo, ModernMuralShop, AbstractArtStudio, SleekPrintsShop, ContemporaryWalls, MinimalArtCo, CleanLinePrints, StarkCanvas, PureArtStudios, EssentialPrints
Vintage/Classic
Examples: VintagePostersShop, ClassicPrintCo, RetroArtStudio, NostalgiaWalls, HeritageCanvas, TimelessPrints, HeirloomArtShop, LegacyPosters, EraArtStudio, AntiqueWalls
Nature/Landscape
Examples: WildLandscapes, MeadowPrints, ForestCanvasCo, EarthyArtShop, MountainMuseStudio, OceanCanvasCo, DesertPrintsShop, WoodlandWallArt, CoastalCanvas, NaturalScenes
Inspirational/Typography
Examples: MotivateWalls, InspireCanvas, WordArtStudio, QuotePrintsCo, TypographyTribe, MantraWallArt, WisdomCanvas, MessageArtShop, MottoMuseStudio, AffirmArtCo
Stationery & Paper Goods (40 Ideas)
Wedding/Events
Examples: CustomWeddingCo, ElegantInvites, WeddingMuseStudio, BridalPaperShop, EventInviteCo, RomanticInvites, CeremonyCanvas, VowPaperCo, ReceptionStudio, UnionInvites
Planners/Journals
Examples: DailyMusePlanner, JournalJourneyCo, OrganizedBliss, PlannerPerfection, MusePaperShop, IntentionalPages, FocusJournalCo, GoalGetterPlanner, MindfulMuseCo, VisionPaperShop
Greeting Cards
Examples: HeartfeltCardsCo, CelebrateCardShop, ThoughtfulGreets, JoyfulNotesCo, WarmWishesCards, KindWordsCo, SentimentStudio, GreetingsMuseShop, OccasionCards, MessageMakerCo
Stickers & Labels
Examples: StickerSoulShop, PeelAndStickCo, LabelLoveCo, AdhesiveArtStudio, StickerMuseShop, DecalDelightCo, PeelPerfectShop, LabelLuxeCo, StickerStoryShop, AdhesiveArtCo
Candles & Home Fragrance (40 Ideas)
Cozy/Warm
Examples: CozyFlameCandles, SnugWickCo, WarmHearthShop, ComfortCandleCo, HyggeWickStudio, NestFlameShop, HavenCandles, SoftGlowCo, CuddleWickShop, HearthScentCo
Natural/Botanical
Examples: BotanicalWickCo, EarthyCandleShop, WildBloomCandles, GroveFlameStudio, HarvestWickCo, MeadowScentShop, SageAndWick, NaturalGlowCo, OrganicFlameCo, RootedWickShop
Luxury/Premium
Examples: LuxeWickCo, RegalFlameShop, OpulentCandles, ElegantGlowCo, PolishedWickShop, RefinedFlameCo, NobleCandles, GildedWickStudio, MajesticGlowShop, GrandFlameCo
Seasonal/Festive
Examples: SeasonalWickCo, FestiveFlameShop, HolidayGlowCo, YuletideCandles, AutumnWickShop, SpringBloomGlow, WinterWarmthCo, SummerScentShop, HarvestFlame, CozySeasonsCo
Baby & Kids (40 Ideas)
Sweet/Cute
Examples: SweetBabyBoutique, LittleOnesCo, TinyTreasuresShop, CuddleBugBaby, SnuggleBunnyShop, PreciousPacksCo, DarlingBabyShop, AngelBabesCo, CherishedKidsCo, SweetPeaBoutique
Personalized
Examples: CustomBabyGifts, PersonalBabesCo, NamedNurseryCo, BespokeKidsShop, InitialBabyCo, SignatureBabyShop, MonogramMunchkins, CustomKiddosCo, PersonalLittlesCo, NamedBabyBoutique
Modern/Minimal
Examples: ModernBabyCo, MinimalMunchkins, CleanLineBaby, SleekKidsShop, PureBabyStudio, SimpleBabesCo, EssentialKidsCo, StarkNurseryShop, ContemporaryBaby, CrispKidsCo
Natural/Organic
Examples: NaturalBabyCo, OrganicBabeShop, EarthyKidsCo, EcoLittlesShop, GreenBabyBoutique, NatureBabesCo, OrganicMunchkins, EarthBabyShop, SustainableKids, EcoNurseryCo
Digital Products & Printables (40 Ideas)
Planners/Organizers
Examples: DigitalMusePlanner, PrintableOrgCo, DownloadDailyShop, InstantPlannerCo, DigitalJournalShop, PrintableGoalsCo, DownloadOrganize, InstantIntentions, DigitalFocusShop, PrintablePlans
Wall Art/Prints
Examples: InstantWallArtCo, DigitalCanvasShop, DownloadDecorCo, PrintableArtShop, InstantPrintsCo, DigitalWallsShop, DownloadArtStudio, PrintableCanvas, InstantMuseCo, DigitalDecorShop
Business Templates
Examples: BizTemplatesCo, EntrepreneurEdits, BusinessBoostShop, StartupStudioCo, BossTemplateShop, HustleHelpersCo, BizBoostDigital, CEOTemplatesCo, StartupSuiteShop, EntrepreneurCo
Party Printables
Examples: InstantPartyCo, PrintableCelebrate, DigitalPartiesShop, DownloadDecorCo, InstantEventsCo, PrintablePartyShop, DigitalCelebrations, DownloadFestive, InstantOccasions, PrintableEventsShop
Handmade Crafts & DIY (40 Ideas)
General Crafts
Examples: HandcraftedHaven, ArtisanAlleyShop, CraftedWithCareCo, MakerMuseStudio, HandmadeHubShop, CraftyCreations, ArtisanAtticCo, ForgedByHandShop, CraftedTreasures, MakerMarketCo
Knitting/Crochet
Examples: CozyYarnCo, StitchAndSnuggle, WoolWonderShop, KnitBlissCo, CrochetCraftsCo, YarnYonderShop, StitchSoulStudio, WoolWarmthCo, KnitNestShop, CozyCrochetCo
Woodworking
Examples: WoodcraftStudio, TimberTreasuresCo, GrainAndGroveCo, ForestForgeShop, WoodlandWorksCo, TimberMuseStudio, CraftedTimberCo, WoodWonderShop, GrainCraftsCo, ForestFindsShop
Pottery/Ceramics
Examples: ClayCreationsCo, CeramicMuseShop, PotteryPassionCo, EarthenArtStudio, ClayAndCraftsCo, CeramicHavenShop, PotteryTreasures, EarthenMuseCo, ClayWorksCo, CeramicSoulShop
Clothing & Accessories (40 Ideas)
Vintage/Retro
Examples: VintageThreadsCo, RetroRebelShop, ClassicClosetCo, NostalgiaWearShop, HeritageThreads, TimelessTrendsCo, HeirloomWearShop, LegacyClosetCo, EraApparel, VintageVibesCo
Boho/Festival
Examples: WildSoulThreads, GypsyGarmentsCo, BohemianBlissCo, FestivalFashionShop, DesertDreamersCo, NomadThreadsShop, FreeSpiritwear, WanderlustWardrobe, BohoBabesCo, TribalThreadsShop
Minimalist/Modern
Examples: MinimalThreadsCo, SleekWardrobeShop, PureStyleCo, CleanLineApparel, EssentialThreads, StarkStyleShop, ContemporaryCloset, CrispFashionCo, ModernMuseWear, SimpleSilhouettes
Accessories
Examples: AccessoryMuseCo, AccentAvenueShop, FinishingTouchCo, DetailDesignsShop, AccentAlleyCo, AccessoryAtticShop, FinaleFindsShop, DetailDelightCo, AccentArtStudio, AccessoryHavenCo
Pet Supplies (30 Ideas)
General Pet
Examples: PawfectPetShop, FurryFriendsCo, PetMuseStudio, PawPrintShop, FurBabyBoutique, PetPalaceCo, TailWaggersShop, WhiskerWondersCo, PawsomeFindsShop, FurryTreasuresCo
Dog-Specific
Examples: CanineComfortCo, DoggyDelightShop, PuppyPalaceCo, HoundHavenShop, CanineCraftsCo, DogMuseStudio, PuppyTreasures, HoundHomeShop, CanineCreations, DoggyDreamsCo
Cat-Specific
Examples: FelineFindsShop, KittyComfortCo, CatMuseStudio, WhiskerHavenShop, FelineFancyCo, KittyCraftShop, CatPalaceCo, WhiskerWondersCo, FelineTreasures, KittyKingdomShop
Beauty & Wellness (30 Ideas)
Skincare
Examples: GlowAndGraceCo, PureSkincareShop, RadiantRitualsCo, GlowMuseStudio, LuminescentCo, DewySkinShop, RadianceRituals, GlowHavenCo, PureDermStudio, LuminousSkinCo
Bath & Body
Examples: SoakAndSerenityCo, BathBlissShop, BodyMuseStudio, SoakHavenCo, BathtimeTreasures, BodyBoutiqueCo, SoakSoulShop, BathRitualsCo, BodyHavenStudio, SoakAndGlowCo
Wellness
Examples: ZenMuseStudio, WellnessHavenCo, MindfulMomentsCo, SereneSoulShop, WellnessWayShop, ZenZoneCo, MindfulMuseShop, SereneSpacesCo, WellnessWondersCo, ZenTreasuresShop
Etsy Shop Name Rules: What You MUST Know
Technical requirements and best practices
| Rule | Details |
|---|---|
| Character Limit | 4-20 characters (no more, no less) |
| No Spaces | Use capitalization to separate words (CozyCandles, not Cozy Candles) |
| No Special Characters | No punctuation except hyphens (CozyCandles or Cozy-Candles) |
| Must Be Unique | Can't duplicate any existing shop name (even closed shops) |
| URL Integration | Your name becomes part of your URL: etsy.com/shop/YourShopName |
Pro Tips for Staying Within 20 Characters
Use Abbreviations:
- • "Handmade" → "Made"
- • "Studio" → "Co"
- • "Boutique" → "Shop"
Combine Words:
- • "Cozy Home Goods" → "CozyHomeGoods" (13 characters)
- • "Wild Flower Jewelry" → "WildBloomJewelry" (17 characters)
Remove Filler Words:
- • "The Craft Studio" → "CraftStudio" (11 characters)
- • "My Custom Shop" → "CustomShopCo" (12 characters)
The 5-Step Validation Checklist
Use this before you commit to a name
The Say-It-Out-Loud Test
Can you say it in one breath? Do people understand it on first hearing?
- • Say your name idea out loud 3 times
- • Can you say it in one breath without stumbling?
- • Do people understand it on first hearing?
- • Is it easy to spell after hearing it once?
- • Test: Text your name to 3 friends. Can they spell it back correctly?
The Search Test
Check if your name is available across all platforms.
- • Search Etsy: Go to etsy.com/shop/[YourNameIdea] to check availability
- • Google search: Does it already exist elsewhere?
- • Instagram/TikTok: Is the handle available?
- • Domain check: Can you get YourShopName.com?
- • Pro Tip: Secure social handles and domain NOW, even if starting only on Etsy
The Trademark Test
Ensure your name isn't trademarked to avoid shop shutdown.
- • US: Search the USPTO database (uspto.gov/trademarks/search)
- • EU: Search the EUIPO database (euipo.europa.eu)
- • Check for similar names in your product category
- • Warning: Using a trademarked name can result in shop shutdown
- • Document your search for legal protection
The Growth Test
Will this name scale with your business?
- • If I add new products, does this name still work?
- • Does this name limit me to one niche?
- • Will I still like this name in 5 years?
- • Example: "HandmadeCandles" limits you to candles
- • Better: "CozyCraftCo" lets you expand into home goods, soaps, and more
The Gut Check
Does this name truly represent your brand?
- • Does this name feel like ME?
- • Am I excited to tell people about it?
- • Does it represent my brand personality?
- • Can I see myself using this name for years?
- • If you hesitate, keep brainstorming. The right name will feel RIGHT.
Common Naming Mistakes to Avoid
Common Mistakes to Avoid
❌Don't Do This
- •Too generic — Avoid HandmadeShop, CreativeStudio, UniqueFinds
- •Too personal — "JanesCreations" sounds like a hobby, not scalable
- •Spelling gymnastics — Kreatif, Kreations, Krafts hurt SEO
- •Too long — "TheHandmadeCraftCo" uses up your character limit
- •Too narrow — "GoldNecklaceShop" prevents expanding to bracelets
- •Using just your name — Add "Studio" or "Co" for professionalism
- •Not checking trademarks — Risk shop shutdown and legal issues
✅Do This Instead
- •Add a vibe word for personality — Cozy, Urban, Wild, Modern, Vintage
- •Keep it within 20 characters — Use abbreviations and combine words
- •Use proper spelling — Avoid "Kreatif" or "Jewelz" style misspellings
- •Think long-term scalability — Room to expand beyond one product
- •Make it memorable — Easy to say, spell, and remember
- •Check all platforms — Etsy, social media, domain availability
- •Use hybrid approach — Combine vibe word + product category
Etsy Shop Naming: The Numbers
Next Steps: Create Your Shop Name in 15 Minutes
Follow this simple process
Choose Your Naming Strategy
Decide between descriptive, evocative, or hybrid (recommended for most)
- • Descriptive: States what you sell (CustomWeddingInvites)
- • Evocative: Creates a feeling (WildFable)
- • Hybrid: Combines vibe + product (CozyHomeGoods) — BEST for 80% of sellers
Pick 3 Vibe Words
Choose words that match your brand personality
- • Review the 100 vibe words above
- • Pick 3 that resonate with your brand
- • Consider your target customer and product aesthetic
Combine with Your Product Category
Create combinations using the formula: [Vibe Word] + [Product]
- • Example: Cozy + Candles = CozyCandles
- • Example: Urban + Prints = UrbanPrints
- • Example: Wild + Jewelry = WildJewelry
- • Create 5-10 combinations from your vibe words
Run Through the Validation Checklist
Test your top 3 names with the 5-step validation process
- • Say-it-out-loud test
- • Search test (Etsy, Google, social media)
- • Trademark test
- • Growth test
- • Gut check
Register Your Shop on Etsy
Create your shop and secure your name
- • Go to Etsy.com and click "Sell on Etsy"
- • Follow the shop setup wizard
- • Enter your chosen shop name
- • Complete your shop profile and policies
- • Secure matching social media handles immediately
Pro Tip: If you're stuck between 2-3 names, ask your target audience. Post a poll on Instagram or in a relevant Facebook group and let your future customers decide.
Frequently Asked Questions
Everything you need to know about choosing an Etsy shop name.
This guide is for informational purposes only. Etsy's policies and trademark laws may change. Always verify current requirements before launching your shop. Consult with a legal professional for trademark concerns.
Ready to Launch Your Etsy Shop?
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