How to Choose an Etsy Shop Name:The Complete Guide
Your shop name is your first impression. It should be memorable, unique, and give shoppers a hint about what you sell—all while fitting within Etsy's 4-20 character technical constraints.
🏷️Quick Answer: What Should I Name My Etsy Shop?
Your Etsy shop name should be memorable, unique, and hint at what you sell—all within Etsy's 4-20 character limit.
The Winning Formula:
- âś“ 4-20 characters (Etsy's requirement)
- âś“ No spaces or special characters (except hyphens)
- âś“ Unique on Etsy (no duplicates allowed)
- âś“ Easy to remember and spell
- âś“ Reflects your niche or brand personality
Example:
LunaBeadsStudio
Clear niche (jewelry), memorable
Example:
CozyHomeFinds
Feeling + category
Remember: Choose a name you can live with long-term—changing it later can hurt brand recognition and SEO.
Why Your Etsy Shop Name Matters
First impression = lasting impression
Benefits of a Strong Name
- Builds instant credibility with buyers
- Improves memorability for repeat customers
- Boosts word-of-mouth referrals
- Supports Etsy search visibility (SEO)
- Enables brand expansion across platforms
Cost of a Bad Name
- Lost in search results, no brand identity
- Customers can't find you or refer you
- Limits future product expansion
- Brand confusion with competitors
- Loss of reviews and rankings if changed
Etsy Shop Name Requirements (2026)
Technical rules you must follow
| Requirement | Rule | Example |
|---|---|---|
| Character Limit | 4-20 characters total | âś… CozyKnitCo (11 chars) |
| Spacing | No spaces allowed | ❌ Cozy Knit Co |
| Special Characters | No punctuation except hyphens (-) | âś… Plant-Lovers |
| Uniqueness | Must be unique on Etsy | Search Etsy first |
| Case Sensitivity | Not case-sensitive | Use capitals for readability |
Capitalization Best Practice: Since spaces aren't allowed, capitalize the first letter of each word (PascalCase) to improve readability: CozyHomeFinds instead of cozyhomefinds
8 Proven Strategies for Choosing Your Etsy Shop Name
Pick the strategy that fits your brand
Descriptive + Niche
Examples: VintageVinylShop, ModernPotteryLab, EcoWaxCandles
Clear | Generic | Moderate
Pro Tip: Immediate clarity but may limit expansion. Great for specific niches.
Emotion + Category
Examples: CozyHomeFinds, DreamyWeddingCo, WildHeartPrints
Emotional | Broad | High
Pro Tip: Builds emotional connection. Room for expansion into related products.
Personal Name + Type
Examples: SarahsStationery, KateKnitsCo, MiaAndMoon
Authentic | Unique | High
Pro Tip: Great for influencers. Harder to sell business later.
Made-Up/Abstract
Examples: Artemer, Avrocomy, Klés, Littionary
Distinctive | Low | Variable
Pro Tip: Highly unique but requires more marketing to build meaning.
Location + Product
Examples: BrooklynPotteryCo, SoCalSucculents, TexasLeatherGoods
Regional | Niche | Moderate
Pro Tip: Adds authenticity. May confuse international buyers.
Adjective + Noun
Examples: CleverFoxDesigns, RusticRootsCo, WhimsicalWoodsShop
Flexible | High | Moderate
Pro Tip: Flexible and memorable. Many combinations already taken.
100+ Shop Name Examples by Category
Real-world inspiration for your niche
Jewelry & Accessories
- • GemstoneGallery
- • DaintyChainsCo
- • BoldBrassBoutique
- • EtherealEarrings
- • VintageVelvetShop
Home Decor
- • CozyCornerFinds
- • ModernManorDecor
- • RusticRetreatCo
- • UrbanOasisHome
- • DelicateDetailsDecor
Stationery & Paper
- • InkAndIntentCo
- • PaperTrailStudios
- • CalligraphyCozy
- • JournalJunkieCo
- • LetterLoveCrafts
Apparel & Fashion
- • ThreadAndThimbleCo
- • VintageVibesCo
- • MinimalMoodWear
- • BohoBoulevardShop
- • CozyKnitStudio
Art & Prints
- • CanvasAndColorCo
- • AbstractAvenueArt
- • WildHeartPrints
- • SereneSketchesShop
- • BoldBrushworksArt
Wedding & Events
- • DreamyDayDesigns
- • ElegantEventsCo
- • BloomAndBlissShop
- • VowsAndVintageShop
- • CelebrationStudio
Digital Products
- • PixelPerfectShop
- • DigitalDreamsCo
- • DownloadAndDoneCo
- • PrintablePerksShop
- • TemplatesThatPop
Plants & Gardening
- • GreenThumbGardenCo
- • PlantParentCo
- • SucculentSoulShop
- • WildRootsNursery
- • ThePlantedHaven
Step-by-Step: How to Choose Your Shop Name
8 steps from brainstorm to brand launch
Define Your Niche and Audience
Understand what you sell and who you're selling to before brainstorming names.
- • List 5-10 words that describe your brand personality (rustic, modern, whimsical, etc.)
- • Define your ideal customer (age, interests, style preferences)
- • Identify what makes your products unique
- • Write down the problem your products solve
Brainstorm Name Ideas (Quantity Over Quality)
Set a timer for 15 minutes and generate 30+ name ideas without filtering.
- • Combine product category + descriptive adjective
- • Use emotions you want to evoke
- • Include your name or initials if building personal brand
- • Invent new words by combining existing ones
- • Use a thesaurus for synonyms and word associations
Apply Technical Filters
Cross out names that don't meet Etsy's requirements.
- • Remove names exceeding 20 characters
- • Eliminate names with spaces or forbidden characters
- • Cut names too similar to existing shops
- • Remove names that are hard to spell or pronounce
Check Availability
Verify your top names are available across platforms.
- • Search Etsy to ensure the name isn't taken
- • Google the name to check for trademark conflicts
- • Check social media handles (Instagram, Pinterest, TikTok)
- • Verify domain availability (.com) if you plan to expand
Test Memorability
Ensure your name is easy to remember and spell.
- • The Coffee Shop Test: Mention the name to 3-5 friends, wait 3 days, ask them to recall and spell it
- • The Phone Test: Say it out loud—would it be easy to tell someone over the phone?
- • Check if you have to spell it every time you say it
- • Verify it's not easily confused with similar-sounding names
Narrow to Top 3 Finalists
Choose your top 3 based on key criteria.
- • Memorability and ease of spelling
- • Relevance to your niche and products
- • Uniqueness compared to competitors
- • Room for growth if you expand product lines
- • Personal connection and excitement about the name
Make Your Decision
Trust your gut and commit to a name.
- • Ask: Can I see myself using this name 5 years from now?
- • Verify it represents your brand accurately
- • Confirm it won't limit you if you expand
- • Check that you feel excited about this name
- • If torn between two, pick one and commit—either could work
Secure Your Name Everywhere
Lock down your brand across platforms.
- • Set up your Etsy shop with the chosen name
- • Register matching social media handles
- • Buy the .com domain (even if you don't use it yet)
- • Create email: yourshopname@gmail.com
Etsy Shop Naming: By The Numbers
Common Mistakes to Avoid
Common Mistakes to Avoid
❌Don't Do This
- •Make it too specific — Limits future product expansion
- •Use numbers or trendy misspellings — "Kreative4U" looks unprofessional
- •Copy trends blindly — Every shop ending in "Co." or "Studio" gets lost
- •Ignore future growth — "OnlyCandles" locks you into one category
- •Skip trademark checks — Risk legal action and forced name changes
- •Make it too complicated — Over 20 characters or hard to remember
- •Change your name frequently — Hurts brand recognition and SEO
âś…Do This Instead
- •Choose a name that allows expansion — "JanePotteryCo" over "CeramicMugsByJane"
- •Keep it simple and memorable — Easy to spell, pronounce, and remember
- •Use PascalCase for readability — "CozyHomeFinds" instead of "cozyhomefinds"
- •Test pronunciation out loud — Say it 10 times to ensure it flows
- •Check trademarks before committing — Google + USPTO.gov search
- •Secure social media handles early — Consistent branding across platforms
- •Include keywords naturally if possible — But don't force it
Frequently Asked Questions
Everything you need to know about Etsy shop names.
Related Guides
Etsy Shop Branding: Visual Identity Guide
Design your icon, banner, and visual brand.
Getting Started Selling on Etsy
Complete beginner setup guide.
Etsy SEO Guide
Optimize your shop and listings for search.
Best Selling Products on Etsy
What to sell in your newly named shop.
Etsy Keyword Research Guide
Find the right keywords for your niche.
Etsy's shop name requirements and policies may change. Always review Etsy's current shop name guidelines before finalizing your choice. Trademark law varies by jurisdiction—consult a trademark attorney for legal advice. Name generators and tools provide inspiration only; always verify availability and uniqueness. This guide is for educational purposes and does not constitute legal or business advice.
Ready to Choose Your Etsy Shop Name?
Use Juno AI to research top seller naming strategies in your category, analyze keyword opportunities, and optimize your shop for maximum visibility.