Listing Video Guide

Etsy Video Length:Complete Seller Guide

Master Etsy video requirements to create listing videos that showcase your products and boost conversions.

Higher EngagementBetter ConversionsShow Product DetailsBuild TrustStand OutReduce Returns

Optimize Your Listings See Video Tips

Etsy Video Specifications

5-15 sec

Video Length

Required range

100 MB

Max File Size

Keep under limit

1080×1080

Best Resolution

Square format

MP4/MOV

Formats

Accepted types

🎥Quick Answer: Etsy Video Requirements

Etsy videos must be 5-15 seconds long. The optimal length is 10-12 seconds—enough time to show your product effectively without losing viewer attention.

Key Requirements:

Length: 5-15 seconds (10-12 ideal)
Format: MP4 or MOV
Resolution: 1080x1080px (square) recommended
File Size: Maximum 100MB
Audio: Not supported (auto-muted)
Quantity: 1 video per listing

Pro tip: Since Etsy videos have no sound, add text overlays with key product info like materials, size, or care instructions.

6 Tips for Better Etsy Videos

Create videos that convert browsers into buyers

🎬

Start with Impact

Higher engagement

Open with your product in action or most impressive angle. You have 2 seconds to grab attention.

📏

Show Scale

Fewer returns

Include a hand, common object, or measurement to show size. Photos often mislead on dimensions.

✨

Capture Texture

Build trust

Move the camera close to show fabric weave, wood grain, metal shine, or surface details.

💡

Use Good Lighting

Professional look

Natural light or soft LED works best. Avoid harsh shadows or overexposed highlights.

📱

Keep It Steady

Better viewing

Use a tripod or stabilize your phone. Shaky video looks unprofessional and is hard to watch.

📝

Add Text Overlays

Clear communication

Since there is no audio, add key info as text: materials, size, care instructions.

How to Create an Etsy Listing Video

Step-by-step guide from filming to upload

Plan Your Shots

Decide on 2-3 key angles or features. Consider: product in use, 360 rotation, close-up details.

💡 Storyboard your 10-12 seconds before filming

Set Up Your Space

Clean background, good lighting (natural or soft LED), stable tripod or surface.

💡 Near a window gives beautiful, even light

Film in Square or Vertical

Set your phone camera to 1:1 (square) or 9:16 (vertical) for mobile optimization.

💡 Most Etsy shopping happens on mobile

Record Multiple Takes

Film more than you need. Smooth, steady movements. Focus on different angles.

💡 You can combine best moments in editing

Edit to 10-12 Seconds

Use CapCut, InShot, or Canva to trim, combine clips, add text overlays.

💡 Add text for materials, size, or key features

Export and Upload

Export as MP4, H.264 codec, under 100MB. Upload via listing editor.

💡 Preview your listing on mobile to check quality

Video Content Ideas by Product Type

What to show in your 10-15 second video

Jewelry

•Model wearing/putting on the piece
•Slow rotation showing sparkle
•Clasp mechanism close-up
•Size comparison with coin or ruler

Clothing/Apparel

•Model wearing and moving naturally
•Fabric texture close-up
•How item drapes or fits
•Detail shots of buttons, zippers, seams

Home Decor

•Item styled in a real room setting
•360-degree rotation on turntable
•Size comparison with furniture
•Packaging unboxing sequence

Digital Products

•Screen recording of product in use
•Scroll through pages/features
•Before/after comparison
•How to download/access demo

Art/Prints

•Framed piece on a wall
•Close-up of print quality/texture
•Unframing to show paper quality
•Multiple sizes side by side

Handmade/Craft

•Brief making-of clip (hands crafting)
•Product functionality demo
•Material quality close-ups
•Packaging presentation

5 Video Mistakes to Avoid

Common errors that hurt your video effectiveness

✗ Too Long or Too Short

Problem: Videos outside 5-15 seconds won't upload. Too short doesn't showcase product well.

Solution: Aim for 10-12 seconds with 2-3 focused product angles.

✗ Horizontal (Landscape) Video

Problem: Appears tiny on mobile where most Etsy shopping happens.

Solution: Shoot in square (1:1) or vertical (9:16) format for mobile optimization.

✗ Shaky Handheld Footage

Problem: Looks unprofessional and makes viewers uncomfortable.

Solution: Use a tripod, gimbal, or prop your phone against something stable.

✗ Poor Lighting

Problem: Dark or harsh shadows hide product details and look amateur.

Solution: Shoot near a window with natural light or use soft LED panels.

✗ No Clear Focus

Problem: Random shots with no purpose confuse viewers.

Solution: Plan your shots: opener, main feature, close-up detail, final reveal.

Free Video Editing Tools

📱 Mobile Apps

•CapCut: Free, powerful editing with text overlays
•InShot: Easy trimming and aspect ratio adjustment
•Canva: Drag-and-drop with templates
•VN Video Editor: Professional features, free

💻 Desktop Software

•DaVinci Resolve: Professional-grade, free
•Clipchamp: Built into Windows 11
•iMovie: Free on Mac devices
•Canva Web: Browser-based editing

Optimize Your Complete Listing

Videos are just one part of a great listing. Use InsightAgent to optimize your titles, tags, and descriptions for better Etsy search visibility.

Try Magic Listing Keyword Research

Frequently Asked Questions

Everything you need to know about Etsy listing videos

Etsy listing videos can be between 5 seconds and 15 seconds long. This is a hard limit—videos shorter than 5 seconds or longer than 15 seconds will be rejected during upload. The sweet spot for most products is 10-12 seconds, giving you enough time to showcase key features without losing viewer attention.

Etsy accepts MP4 and MOV video formats. The recommended resolution is 1080x1080 pixels (square) or 9:16 aspect ratio for mobile optimization. Maximum file size is 100MB. Videos must not contain audio—Etsy automatically mutes all listing videos. Use H.264 codec for best compatibility.

Go to Shop Manager > Listings > Edit listing > scroll to Photos section. Click 'Add video' and select your MP4 or MOV file. Wait for upload and processing (may take a few minutes). The video appears as the first media item in your listing. You can have 1 video per listing alongside up to 10 photos.

No, all Etsy listing videos are automatically muted. There is no option to include audio. This means you should rely entirely on visuals to communicate your product's features. Consider adding text overlays or captions if you need to convey specific information that would normally be spoken.

The recommended resolution is 1080x1080 pixels (square format) or 1080x1920 pixels (9:16 vertical). Minimum resolution is 500x500 pixels. Higher resolution is better—Etsy will compress the video, so starting with 1080p ensures the final result looks sharp. Avoid horizontal (16:9) videos as they appear small on mobile.

Common upload issues include: file too large (max 100MB), wrong format (must be MP4 or MOV), video too long (max 15 seconds) or too short (min 5 seconds), unsupported codec, or slow internet. Try compressing your video, converting to MP4 with H.264 codec, or uploading during off-peak hours.

Videos don't directly affect Etsy search ranking, but they significantly improve conversion rates and engagement. Higher conversion rates signal to Etsy that your listing is relevant, which can indirectly boost search placement. Listings with videos also tend to get more favorites and shares, increasing visibility.

Focus on: product in use or being worn, 360-degree rotation showing all angles, size comparison with common objects, texture and material close-ups, packaging (if impressive), and key features that photos can't capture well. Prioritize movement and detail—show what makes your product special.

Yes, adding text overlays is highly recommended since Etsy videos have no sound. You can add text using video editing apps like CapCut, InShot, or Canva. Include key selling points, dimensions, materials, or care instructions. Keep text large enough to read on mobile and visible for at least 2-3 seconds.

You can have only 1 video per listing. The video appears first in your media gallery, before your photos. Choose your best video content carefully—if you have multiple video clips, combine them into one cohesive 15-second video using editing software.

The ideal length is 10-12 seconds. This gives you enough time to show 2-3 key product angles or features without losing viewer attention. Start with your most compelling shot (product in action or best angle), then show supporting details. Avoid filler content—every second should add value.

Yes, you can upload the same video to multiple listings if it accurately represents the product in each. This is common for listings with minor variations (same product, different colors). However, for best results, create unique videos that show the specific variation being sold in each listing.

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