Etsy Shop Naming Guide

What Should I NameMy Etsy Shop?

Your shop name is your first impression on Etsy. Get proven strategies, 100+ name ideas, and expert tips to create a memorable name that attracts buyers and builds your brand.

4-20 CharactersMust Be UniqueNo Spaces AllowedLetters & Numbers OnlyOne Name ChangeForms Your URL

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Quick Answer Etsy Name Rules Naming Strategies 100+ Name Ideas How to Choose All FAQs

The Quick Answer

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Choose a Name That's Memorable, Relevant, and Available

Your Etsy shop name should be 4-20 characters, easy to spell, and reflect your brand or products. You only get one chance to change it, so choose wisely.

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Brainstorm Words

List words about your products, style, and personality

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Combine Creatively

Mix words, use alliteration, add suffixes like Shop or Co

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Verify & Finalize

Check availability on Etsy and test with others

Examples of great Etsy shop names:

MadeByMaryVintageVibesCraftedWithCareBohoBeadStudioCozyNestDecorThreadAndNeedle

Etsy Shop Name Rules

Before you choose, know the official requirements

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Length

4-20 characters

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Characters

Letters and numbers only

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Spaces

Not allowed

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Special Characters

Not allowed (no - _ @ etc.)

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Uniqueness

Must be unique on Etsy

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Trademarks

Cannot use without permission

⚠️Important: You Only Get ONE Name Change

Etsy allows you to change your shop name only once. After that, you're stuck with it forever. This makes your initial choice extremely important. Take your time, test with others, and make sure you're happy before committing.

6 Proven Naming Strategies

Choose an approach that fits your brand

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Your Name + Product

SarahsJewelryBoxJohnWoodworksEmmaKnitsDavesPottery

✓ Pros: Personal, authentic, easy to remember

✗ Cons: Harder to sell business, privacy concerns

Best for: Artists, personalized items, handmade crafts

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Descriptive + Niche

VintageFindsShopHandmadeHavenModernMacrameBohoBeadStudio

✓ Pros: Clear what you sell, good for SEO

✗ Cons: May limit future expansion

Best for: Specialized shops, niche products

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Location-Inspired

BrooklynCraftCoAustinArtisanNashvilleKnitsSeattleStitches

✓ Pros: Local appeal, unique, memorable

✗ Cons: May confuse if you move

Best for: Local makers, regional products

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Emotion or Vibe

CozyCornerShopHappyCraftingWhimsyWondersSerenityStudio

✓ Pros: Evokes feelings, broad appeal

✗ Cons: May not describe products

Best for: Gift shops, lifestyle brands

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Alliteration

PrettyPaperPrintsCraftyCatCreationsBellaBeadsPixiePotions

✓ Pros: Very memorable, fun to say

✗ Cons: Can sound childish

Best for: Kids products, fun brands

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Made-Up Words

CraftopiaMakerleyArtisanaCreativia

✓ Pros: Unique, ownable, modern

✗ Cons: No instant recognition

Best for: Tech-forward brands, unique positioning

100+ Etsy Shop Name Ideas

Get inspired by category-specific name suggestions

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Jewelry Shops

SparkleAndShine
GemstoneGarden
BellaJewels
CharmingCreations
SilverLiningStudio
BeadedBliss
TrinketTreasures
GildedGoods

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Home Decor

CozyNestDecor
HomeArtisanCo
WallArtWonders
NestAndDwell
CraftedComfort
ModernMakerHome
StudioShelves
ArtfulAbode

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Clothing & Fashion

ThreadAndNeedle
StitchMeUp
BohoThreads
VintageVibes
SewnWithLove
FabricFantasy
StyleCrafters
WearableArt

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Art & Prints

InkAndIris
CanvasCorner
PrintedDreams
ArtistryLane
ColorSplash
StudioBrush
GalleryGoods
CreativeCanvas

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Crafts & Supplies

CraftyCorner
MakersMaven
SupplyStation
CraftCabinet
CreatersClub
DIYDepot
ArtisanAlley
CraftedSupplies

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Digital Products

DigitalDreams
PrintablePro
InstantArtCo
DownloadDesigns
PixelPerfect
DigitalNest
ClickAndCraft
PrintItNow

Want More Name Ideas?

Try our free Etsy Shop Name Generator. Enter a description of your shop and get 20 unique, AI-generated name suggestions instantly.

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How to Choose Your Shop Name

Follow these 5 steps to find the perfect name

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Step 1

Define Your Brand Identity

Before naming, understand what your shop represents.

List 5 words that describe your products
Identify your target customer
Define your unique selling point
Consider your shop's personality (playful, elegant, rustic)

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Step 2

Brainstorm Keywords

Generate a large list of potential words to use.

Write down product-related words
List emotions your products evoke
Include your name or location if relevant
Use a thesaurus for synonyms
Try our free shop name generator

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Step 3

Combine and Create

Mix your keywords into potential shop names.

Try different word combinations
Add suffixes (Shop, Studio, Co, Designs)
Experiment with alliteration
Create word mashups
Generate 10-20 potential names

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Step 4

Check Availability

Verify your top choices are available and legal.

Search on Etsy for exact matches
Check trademark databases (USPTO)
Verify social media handle availability
Consider domain availability for future

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Step 5

Test and Finalize

Get feedback and make your final decision.

Ask friends and family for opinions
Say it out loud—is it easy to pronounce?
Type it—is it easy to spell?
Sleep on it before committing

Shop Naming Dos & Don'ts

✅ Do This

Keep it short and memorable (8-15 characters ideal)
Make it easy to spell and pronounce
Reflect your brand or products
Check trademark availability
Test with friends before committing
Consider future growth potential

❌ Don't Do This

Use numbers as a workaround ("Crafts2")
Copy competitors or big brands
Use hard-to-spell words
Choose something too generic
Pick trendy references that will date
Rush the decision—you get ONE change

Your Shop Name Matters More Than You Think

8M+

Etsy Sellers

90M+

Active Buyers

Name Change Allowed

4-20

Characters Required

Frequently Asked Questions

Everything you need to know about naming your Etsy shop or store.

Your Etsy shop name should reflect your brand, products, or niche while being memorable and easy to spell. Consider using your name + "Designs" (like "SarahDesigns"), a descriptive word + product type ("VintageJewelryFinds"), or a creative made-up word. The best names are 4-20 characters, unique on Etsy, easy to remember, and relevant to what you sell. Use our shop name generator or brainstorm using word combinations of your niche, style, and personality.

A good Etsy shop name is: (1) Easy to spell and pronounce—no confusing letter combinations, (2) Memorable—buyers can recall it to search again, (3) Relevant—hints at what you sell or your brand identity, (4) Unique—not too similar to existing shops, (5) Short—4-12 characters is ideal for display, (6) Professional—builds trust and credibility. Avoid numbers, underscores (not allowed anyway), or names that are too generic or too specific.

Try these strategies: (1) Your name + product ("JensPottery"), (2) Descriptive words ("HandmadeHaven"), (3) Location-inspired ("BrooklynCraftCo"), (4) Emotion or vibe ("CozyCornerShop"), (5) Alliteration ("PrettyPaperPrints"), (6) Word mashups ("Craftopia"), (7) Foreign words ("BellaArte"). Use a thesaurus for synonyms, try name generators, or combine two words that describe your shop. Test names with friends and check Etsy to ensure availability.

Yes, but with limitations. Etsy allows ONE shop name change per shop. Choose carefully because: (1) Returning customers may not find you, (2) Your shop URL changes permanently, (3) You lose any brand recognition built, (4) External links to your old URL will break. If you're unsure about your name, spend extra time choosing wisely before opening. Many successful sellers keep their original names even if imperfect.

Etsy shop name rules: (1) Must be 4-20 characters long, (2) Only letters and numbers allowed—no spaces, underscores, or special characters, (3) Must be unique across all Etsy shops, (4) Cannot use trademarked terms unless you own them, (5) Cannot impersonate another shop or brand, (6) Cannot be offensive or violate Etsy policies. Your shop name becomes part of your URL (etsy.com/shop/YourName), so it's permanent and important.

Using your real name (like "JohnSmithCrafts" or "MaryMakes") has pros and cons. Pros: Personal connection with buyers, easy to remember, authentic branding, good for custom/handmade work. Cons: Privacy concerns, harder to sell the business later, may not describe what you sell. It works well for artists, makers of personalized items, and those building a personal brand. For more anonymous or scalable businesses, a creative name may be better.

To check availability: (1) Go to etsy.com/shop/[YourDesiredName] and see if it exists, (2) Start opening a shop and enter the name—Etsy will tell you if it's taken, (3) Search the shop name on Etsy's search bar. Also check: (4) Trademark databases (USPTO) to avoid legal issues, (5) Domain availability if you might want a website, (6) Social media handles for consistent branding. If your first choice is taken, try variations like adding "Shop," "Studio," or "Co."

It helps but isn't required. Descriptive names like "VintageJewelryBox" or "HandmadeCandles" immediately tell buyers what you sell, which can improve search visibility. However, creative names like "Anthropologie" or "Etsy" itself don't describe products yet became iconic brands. The best approach: if you sell one product type, be descriptive. If you might expand, choose a broader name. Your shop title (separate from name) can provide additional description.

Avoid these naming mistakes: (1) Generic names like "BestGifts" or "CheapStuff"—hard to differentiate, (2) Hard-to-spell names—buyers can't find you, (3) Trademarked terms—legal risk, (4) Extremely long names—hard to remember and display, (5) Names too similar to competitors—causes confusion, (6) Trendy references that will date quickly, (7) Inside jokes only you understand, (8) Names with negative connotations in other languages. Test your name with others before committing.

Etsy allows 4-20 characters, but shorter is generally better. Ideal length is 8-15 characters: short enough to remember and display well, long enough to be descriptive. Very short names (4-6 characters) are rare and memorable but hard to find available. Long names (16-20 characters) may get truncated in search results or look cluttered. Find a balance that's memorable, readable, and available.

Yes, numbers are allowed in Etsy shop names. They can work well in certain cases: years ("Vintage1972"), quantities ("101Designs"), or as part of a brand ("Studio54Crafts"). However, be cautious: numbers can look less professional, may confuse buyers (is it "5" or "Five"?), and don't work in all contexts. Use numbers intentionally with meaning, not just because your first choice was taken. "JensCrafts2" looks like a backup choice.

If your name is taken, try these strategies: (1) Add relevant suffixes—"Shop," "Studio," "Co," "Designs," "Goods," "Made," (2) Add your location—"SeattleCrafts," (3) Use a different word form—"Crafting" instead of "Crafts," (4) Try synonyms—"Artisan" instead of "Handmade," (5) Combine with another word—"GreenLeafPottery" instead of "LeafPottery," (6) Use your name—"JensVintagFinds." Don't use numbers or misspellings as a workaround—it looks unprofessional.

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