How to Change Business Nameon Etsy
Whether you're rebranding, pivoting your niche, or fixing a typo, changing your Etsy shop name is straightforward — but you only get one free change. This guide covers everything you need to know before and after changing your name.
🏪Quick Answer: How Do I Change My Etsy Shop Name?
- Go to Shop Manager → Settings → Info & Appearance
- Click the pencil icon next to your shop name
- Enter your new shop name (4-20 characters, letters and numbers only)
- Click Save
Important: You can only change your shop name once for free. After that, you'll need to contact Etsy Support and provide a reason. Choose wisely!
3 Types of Names You Can Change
Etsy has different names for different purposes
Shop Name (Display Name)
Your store's public name shown on your shop page, search results, and order receipts. Change in Shop Manager → Settings → Info & Appearance.
Username (Account Name)
Your login identifier and profile URL. Different from shop name and can be changed separately in Account Settings → Account → Username.
Legal Business Name
Used for tax reporting and payment records. Change in Shop Manager → Finances → Legal and tax information.
How to Change Your Etsy Shop Name
Step-by-step instructions
Access Shop Settings
Navigate to your shop settings on Etsy.
- • Sign in to Etsy.com
- • Click your shop icon (top right)
- • Select "Shop Manager"
- • Go to Settings → Info & Appearance
Edit Shop Name
Find and click the edit option for your shop name.
- • Locate the "Shop name" section
- • Click the pencil/edit icon next to your current name
- • Your current name will display with an edit field
Enter New Name
Type your new shop name following Etsy's requirements.
- • Enter your new shop name (4-20 characters)
- • Use only letters and numbers (no spaces or special characters)
- • Etsy shows availability in real-time
- • Choose carefully — you only get one free change
Save Changes
Confirm and save your new shop name.
- • Double-check spelling and formatting
- • Click "Save" to confirm the change
- • Change takes effect immediately
- • Your shop URL updates automatically
Update Your Branding
Ensure consistency across all your business touchpoints.
- • Update social media profiles
- • Revise business cards and packaging
- • Change any external website links
- • Inform repeat customers about the rebrand
Etsy Shop Name Requirements
Rules your new name must follow
| Rule | Requirement |
|---|---|
| Length | 4-20 characters |
| Characters | Letters and numbers only |
| Spaces | Not allowed |
| Special Characters | Not allowed (no dashes, underscores, symbols) |
| Availability | Must be unique (not already taken) |
| Content | No offensive or trademarked terms |
Common Mistakes:
- • Too short: "Art" (needs at least 4 characters)
- • Contains spaces: "My Shop" (use "MyShop" instead)
- • Special characters: "Art-Studio" (remove the dash)
- • Trademarked terms: "DisneyArt" (will be rejected)
What Changes When You Rename Your Shop
Some things update, others stay the same
| Item | What Happens |
|---|---|
| Shop URL | Changes immediately (old URL redirects temporarily) |
| Shop Page | New name displays on your storefront |
| Order Receipts | New name appears on future orders |
| Search Results | Shop appears under new name |
| Favorites | Buyers who favorited you see the new name |
| Reviews | ✓ Unchanged — all reviews remain |
| Sales History | ✓ Unchanged — complete history preserved |
| Star Seller Status | ✓ Unchanged — badges remain |
| Listings | ✓ Unchanged — all listings stay active |
| Followers | ✓ Unchanged — follower count remains |
Need a Second Name Change?
How to request additional changes after using your free one
Contacting Etsy Support
- Go to Help → Contact Support
- Select "Shop management" as your issue
- Choose "Changing my shop name"
- Explain why you need another change
- Provide your preferred new name
Reasons Etsy May Approve:
- • Trademark conflict with your current name
- • Legal business name change
- • Significant rebranding of your business
- • Typo or error in current name
- • Offensive or problematic name discovered
Tip: Be patient — responses can take 2-5 business days. Have your new name ready and be specific about your reason.
Etsy Shop Name Change Facts
Name Change Best Practices
Common Mistakes to Avoid
❌Don't Do This
- •Rush the decision — you only get one free change, so choose wisely
- •Use trendy names — trends fade quickly; classic names last
- •Copy competitor names — confusingly similar names hurt your brand and may cause issues
- •Forget about your URL — your shop URL changes with your name; update all links
- •Ignore your niche — make sure the new name still fits what you sell
- •Use your full legal name — consider privacy implications of using personal info
- •Expect to change again easily — additional changes require Support approval
✅Do This Instead
- •Research availability first — check if the name is available before deciding
- •Think long-term — choose a name that can grow with your business
- •Keep it simple — shorter names are easier to remember and type
- •Update external links — change your website, social media, and marketing materials
- •Inform loyal customers — let repeat buyers know about the rebrand
- •Check trademark databases — avoid potential legal issues with your new name
- •Save your old name notes — document why you changed in case you need to explain to Support later
Frequently Asked Questions
Everything you need to know about changing your Etsy business name.
Related Guides
How to Change Etsy Profile Name
Change your personal display name.
Naming Your Etsy Store
Complete guide to choosing a shop name.
What is an Etsy Shop Title
Optimize your shop title for SEO.
Creating a Second Etsy Shop
Multi-shop strategies and setup.
Writing Your Shop About Section
Complete your shop branding.
Etsy's policies and interfaces may change. Always verify current procedures in Etsy's Help Center. This guide is for informational purposes and is not affiliated with Etsy, Inc.
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