What to Sell on Etsy:150+ Profitable Product Ideas
Stop guessing what to sell. This data-driven guide reveals the most profitable Etsy products in 2026, complete with search volumes, competition levels, and profit margins. Find your winning niche using real Etsy sales data.
🎯Quick Answer: What Are the Best Things to Sell on Etsy in 2026?
Digital Products
70-80% profit margins - Printables, templates, SVG files, digital planners
Personalized Items
40-60% margins - Custom jewelry, engraved gifts, monogrammed goods
Wedding Products
50-70% margins - Invitations, decorations, favors, accessories
Trending Seasonal Items
60-80% margins - Holiday decor, seasonal printables, gift items
Print-on-Demand
20-40% margins, low risk - T-shirts, mugs, posters, stickers
Key success factors: Choose products that are trending (real demand), easy for you to create (leverage your skills), and have manageable competition (<2,500 listings for beginners).
How to Choose What to Sell on Etsy
The TEC Framework™ for product selection
T - Trending
- Look for keywords with 10+ recent sales in the last 7 days
- Use Insight Agent's Trends Tool to find real-time data
- Avoid fading trends that peaked months ago
E - Easy
- Can you make it in under 4 hours?
- Do you have the skills/tools already?
- Can you create variations easily?
C - Crunchy (Low Competition)
- Beginners: Target <500 listings
- Intermediate: Target 500-2,500 listings
- Advanced: Can compete up to 10,000 listings
Your Starting Point
- What are your skills? (design, crafting, art, writing)
- What's your budget? ($0-50 for digital, $200+ for physical)
- How much time do you have? (5-20+ hours/week)
- What's your goal? (side income vs full-time)
Top 10 Product Categories on Etsy
Ranked by search volume and profitability
Digital Products
Examples: Printable wall art ($5-15), Canva templates ($8-20), Digital planners ($10-25), SVG files ($3-8), Business templates ($15-40), Wedding invitations ($10-30)
Pro Tip: No inventory, no shipping, no overhead. 90-95% profit margins with instant delivery and infinite scalability. Startup cost: $0-50.
Wedding & Party Products
Examples: Wedding invitations ($50-200/set), Bridal shower decorations ($30-100), Bachelorette party supplies ($25-75), Save the dates ($40-150), Wedding signs ($20-80), Party banners ($15-50)
Pro Tip: High willingness to pay with emotional purchasing. Seasonal evergreen demand. Startup cost: $100-300.
Personalized Gifts
Examples: Custom name necklaces ($25-80), Engraved cutting boards ($40-100), Monogrammed tote bags ($20-50), Photo gifts ($30-75), Custom pet portraits ($50-200), Personalized ornaments ($15-35)
Pro Tip: Higher prices (+30-50% premium) with lower return rates and repeat customers. Startup cost: $200-500.
Home Decor
Examples: Macrame wall hangings ($40-120), Handmade candles ($12-35), Throw pillows ($25-60), Wooden signs ($30-80), Ceramic planters ($20-60), Shelf decor ($15-45)
Pro Tip: Large market with multiple price points and seasonal variations. Startup cost: $300-800.
Jewelry
Examples: Beaded bracelets ($12-40), Handmade earrings ($15-50), Personalized necklaces ($25-100), Birthstone jewelry ($20-70), Minimalist rings ($18-65), Statement pieces ($35-150)
Pro Tip: Repeat customers with high perceived value and small shipping costs. Startup cost: $200-600.
Stickers & Decals
Examples: Planner stickers ($3-8/sheet), Laptop stickers ($2-6 each), Water bottle decals ($4-10/set), Car decals ($8-20), Custom die-cut stickers ($5-15/set), Holiday stickers ($4-12/pack)
Pro Tip: Low cost to produce with fast turnaround and collectible appeal. Startup cost: $100-300.
Clothing & Accessories
Examples: Graphic t-shirts ($18-35), Tie-dye clothing ($25-50), Handmade scarves ($20-60), Knit hats ($18-40), Tote bags ($15-35), Baby/kids clothes ($12-30)
Pro Tip: Everyday use items with repeat purchases and high average order value. Startup cost: $300-1,000.
Craft Supplies
Examples: Beads & findings ($5-30/pack), Fabric remnants ($8-25/bundle), Yarn & thread ($10-40), Scrapbook supplies ($6-20), Ribbon & trim ($4-15/roll), Craft kits ($15-50)
Pro Tip: B2B opportunities with bulk orders and repeat customers. Startup cost: $500-1,500.
Art Prints
Examples: Abstract art prints ($15-60), Inspirational quotes ($10-35), Botanical prints ($12-40), Photography prints ($20-80), Custom portraits ($50-300), Map prints ($18-50)
Pro Tip: Digital or physical options with low overhead and passive income potential. Startup cost: $100-500.
Pet Products
Examples: Custom pet portraits ($40-150), Personalized pet tags ($8-25), Pet bandanas ($8-20), Pet beds ($35-100), Treat jars ($15-40), Pet memorial items ($20-60)
Pro Tip: Passionate buyers accepting premium pricing with repeat purchases. Startup cost: $200-500.
Digital Products: 50+ Profitable Ideas
Highest profit margins with zero inventory costs
Why Digital Products Are the Best Starting Point
✅ Zero production costs after creation
✅ No shipping or inventory
✅ Instant delivery (customers love it)
✅ 90%+ profit margins
✅ Infinitely scalable
✅ Passive income potential
Investment needed: $0-50 (software subscriptions)
Printable Art & Decor
Nursery wall art ($8-15)
Bundle 3-6 related prints for $18-35
Motivational quote prints ($5-12)
2,900 searches/month
Botanical illustrations ($6-14)
Evergreen demand
Abstract art ($7-15)
Modern minimalist styles trending
Seasonal prints ($6-12)
Winter, spring, fall, summer
Holiday art ($5-10)
Christmas, Halloween, Easter
Zodiac sign prints ($6-12)
Personalization appeal
Birth month flowers ($7-14)
Gift-ready designs
Map prints ($8-16)
City, state, custom locations
Family recipe cards ($10-20/set)
Sentimental value
Planners & Organizers
Budget planners ($12-25)
1,600 searches/month
Meal planning templates ($8-18)
Offer dated and undated versions
Fitness trackers ($10-20)
New Year resolution demand
Habit trackers ($8-15)
Wellness trend growth
Goal-setting workbooks ($15-30)
Business and personal
Wedding planning binder ($20-40)
High-ticket digital
Business planners ($18-35)
Entrepreneur target market
Teacher planners ($15-28)
Seasonal back-to-school peak
Student planners ($10-20)
Aug-Sep demand spike
Travel itinerary templates ($8-16)
Summer travel season
Templates & Tools
Canva templates ($10-25)
1,300 searches/month for social media
Resume templates ($8-15)
Professional designs sell best
Invoice templates ($10-20)
Small business market
Business card templates ($6-12)
Industry-specific bundles
Presentation templates ($12-25)
Corporate and educational
Email signature templates ($8-15)
Professional branding
Printable labels ($5-12)
Pantry, office, organization
Chore charts ($5-10)
Parent and teacher market
Checklists ($6-14)
Cleaning, packing, wedding
Budget trackers ($8-16)
Personal finance focus
Party & Celebration
Birthday party invitations ($8-15)
900 searches/month
Baby shower games ($10-20/set)
Bundle complete party sets for $25-45
Bachelorette party decorations ($12-25)
Premium pricing accepted
Graduation party signs ($8-16)
Seasonal May-June peak
Holiday party decor ($10-20)
Oct-Dec high demand
Welcome signs ($8-14)
Customizable designs
Cupcake toppers ($6-12)
Easy personalization
Party banners ($8-15)
All occasions
Thank you cards ($10-18/set)
Post-event demand
Place cards ($6-12)
Wedding and formal events
SVG Files for Crafters
Cricut SVG files ($3-8)
700 searches/month
Silhouette cut files ($3-7)
Sell in bundles of 10-30 files for $12-30
Vinyl decal designs ($4-10)
Popular for DIY crafters
T-shirt designs ($5-12)
Commercial use licensing
Tumbler wraps ($6-14)
Trending sublimation market
Ornament templates ($4-9)
Holiday seasonal spike
Card-making SVGs ($3-8)
Crafting community demand
Monogram SVGs ($5-12)
Personalization add-on
Quote SVGs ($4-10)
Inspirational and funny
Holiday SVGs ($5-12)
Christmas, Halloween, Easter
Physical Product Ideas by Category
Handmade products with premium pricing potential
Handmade Jewelry
Minimalist bar necklaces ($22-45)
Delicate, layerable styles
Birthstone rings ($18-55)
Personalization premium
Dainty stacking rings ($15-35)
Set bundles convert better
Beaded bracelets ($12-30)
Natural stone trending
Statement earrings ($18-50)
Bold designs for special occasions
Custom initial pendants ($25-60)
Gift market strong
Success tip: Specialize in one style or material (e.g., "boho macrame jewelry" or "minimalist gold-filled pieces")
Home Decor Items
Macrame wall hangings ($35-120)
Boho aesthetic popular
Hand-poured candles ($15-35)
Scent customization options
Ceramic pottery ($25-80)
Handmade uniqueness valued
Wooden signs ($20-60)
Farmhouse and rustic styles
Dried flower arrangements ($30-75)
Long-lasting appeal
Handwoven baskets ($25-65)
Storage and decor dual purpose
Success tip: Focus on a signature aesthetic (Scandinavian minimalist, boho, farmhouse, modern)
Clothing & Accessories
Hand-dyed tie-dye sets ($35-70)
90s nostalgia trend
Knitted scarves and cowls ($25-60)
Seasonal fall/winter
Handmade baby clothes ($15-40)
Gift market opportunity
Embroidered hats ($18-35)
Custom text options
Linen aprons ($28-55)
Cooking and gardening markets
Custom tote bags ($18-40)
Eco-friendly reusable trend
Success tip: Offer made-to-order to reduce inventory risk
Seasonal Product Ideas
Capitalize on predictable demand spikes
Christmas (Oct-Dec Peak)
Digital Products
- Christmas wall art ($6-15)
- Gift tags printables ($5-10)
- Advent calendar templates ($12-25)
- Holiday planner pages ($8-18)
- Christmas SVG bundles ($10-25)
Physical Products
- Ornaments ($10-30)
- Stockings ($20-45)
- Wreaths ($35-100)
- Holiday pillows ($25-55)
- Tree skirts ($30-75)
Valentine's Day (Jan-Feb Peak)
Digital Products
- Valentine's cards ($5-12/set)
- Love quote prints ($6-14)
- Romantic planner stickers ($4-10)
- Couples game printables ($8-16)
Physical Products
- Personalized gifts ($25-80)
- Romantic candles ($15-35)
- Heart jewelry ($18-50)
- Love-themed decor ($20-55)
Wedding Season (Apr-Oct Peak)
Digital Products
- Wedding invitations ($15-40)
- Seating charts ($10-25)
- Welcome signs ($8-18)
- Thank you cards ($12-25)
- Program templates ($8-16)
Physical Products
- Bridal jewelry ($30-120)
- Bridesmaid gifts ($15-50)
- Ring dishes ($12-30)
- Guest books ($25-60)
- Table numbers ($20-45)
Back to School (Jul-Sep Peak)
Digital Products
- Teacher printables ($6-15)
- Student planners ($10-22)
- Classroom decor ($8-20/set)
- Homework helpers ($5-12)
Physical Products
- Pencil cases ($10-25)
- Lunch bags ($15-35)
- Teacher gifts ($12-30)
- Backpack tags ($6-14)
Niche Product Ideas for 2026
Low competition opportunities with growing demand
ADHD/Neurodivergent Tools
Focus planners, sensory-friendly items, time-blocking templates, dopamine decor
Sustainability & Eco-Friendly
Reusable produce bags, beeswax wraps, zero-waste kits, sustainable swaps guides
Mindfulness & Wellness
Meditation journals, affirmation cards, gratitude planners, wellness trackers
Pet Memorial & Keepsakes
Custom pet portraits, memorial ornaments, paw print keepsakes, sympathy cards
Cottagecore Aesthetic
Mushroom art, floral embroidery, cottage decor, whimsical prints
Product Research Method: 5-Step Process
Data-driven approach to finding profitable products
Find Trending Keywords
Use data to identify real demand
- • Insight Agent Trends - Real-time Etsy sales data
- • Etsy search bar autocomplete for popular searches
- • Google Trends for seasonal patterns
- • Look for: Recent sales (7-day data), growing search volume, multiple sellers succeeding
Analyze Competition
Find your market position
- • Total listings - aim for <2,500 for beginners
- • Recent sales - listings with 10+ recent sales
- • Price ranges - find your positioning
- • Review counts - quality indicators
- • Use Insight Agent Keyword Research and Etsy's "Bestseller" badge
Evaluate Profitability
Calculate your real profit margins
- • Example: $45 selling price - $4.28 Etsy fees - $5 materials - $20/hr labor (1 hour) = $15.72 profit (34% margin)
- • Minimum margins: Digital 85%+, Print-on-demand 30%+, Handmade 45%+, Wholesale resale 50%+
- • Always factor in your time at a fair hourly rate
Test with Small Batch
Validate before scaling
- • Create 3-5 variations and list with optimized SEO
- • Run for 30 days and analyze views, favorites, sales
- • Success metrics: Digital 1+ sales within 14 days, Physical 1+ sales within 30 days
- • Conversion rate >1% (sales/views), Favorite rate >3% (favorites/views)
- • Double down on winners, drop losers
Optimize and Scale
Grow what works
- • If selling: Create more variations, expand to related products, improve photos, A/B test pricing, run Etsy ads
- • If not selling: Improve SEO (titles, tags), better photos, adjust pricing, add more listings (critical mass = 20+), try different variations
10 Common Mistakes to Avoid
Learn from others' failures to accelerate your success
Choosing Oversaturated Products
Jumping into generic "teacher gifts" (500,000+ listings). Fix: Niche down to "science teacher gifts" or "first year teacher gifts" (<5,000 listings)
Ignoring Profit Margins
Selling handmade items for $15 when materials cost $8 and time is 3 hours. Fix: Calculate true costs including time. Don't work for $2/hour!
Not Researching Demand
Making products you love but nobody searches for. Fix: Use Insight Agent to validate demand BEFORE creating
Poor Product Photography
Dark, blurry photos that don't show the product clearly. Fix: Invest in good lighting, use all 10 image slots, show scale and details
Weak SEO
Title: "Cute necklace" with tags like "jewelry, necklace, gift". Fix: "Gold Initial Necklace | Personalized Name Necklace | Dainty Layering Necklace | Bridesmaid Gift"
Starting with Physical Products
Investing $500 in inventory before testing demand. Fix: Start with digital products or print-on-demand to validate, then scale to physical
Trying to Sell Everything
Selling candles, jewelry, printables, and pet supplies in one shop. Fix: Pick 1-2 related niches max. Focused shops convert better and rank higher.
Not Building an Email List
Relying 100% on Etsy's platform. Fix: Include business card with purchases, offer discount for email signup
Giving Up Too Soon
Listing 5 products, no sales in 2 weeks, quitting. Fix: Expect 30-90 days for traction. Aim for 20-40 listings minimum. Optimize constantly.
Copying Instead of Innovating
Exactly replicating top seller's product. Fix: Identify what's working (style, niche, price point) then add your unique twist
Guide Coverage
Product Selection Best Practices
Common Mistakes to Avoid
❌Don't Do This
- •Don't guess what sells — Data-driven decisions beat intuition in competitive markets
- •Don't skip profit calculations — Working for $2/hour isn't a business, it's a hobby
- •Don't invest heavily upfront — Test with 3-5 variations before buying inventory
- •Don't choose oversaturated niches — 500,000 listings = you'll drown in competition
- •Don't copy exactly — Learn from winners, then add your unique twist
- •Don't spread too thin — 1-2 focused niches outperform 5 random product types
- •Don't quit too soon — 30-90 days for traction is normal, not failure
✅Do This Instead
- •Validate demand first — Use Insight Agent to check search volume and sales data before creating
- •Calculate true costs — Include materials, time, fees, and desired profit margin in your pricing
- •Start with digital products — Test demand with zero inventory risk before scaling to physical
- •Niche down — "Science teacher gifts" beats generic "teacher gifts" every time
- •Bundle related products — 3-6 printables for $18-35 converts better than singles
- •Offer personalization — Custom options justify 30-50% price premiums
- •Use all 13 tags — Maximum keyword coverage = maximum visibility
Frequently Asked Questions
Everything you need to know about choosing profitable Etsy products.
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Product ideas and search volumes are based on Insight Agent proprietary Etsy sales database as of February 2026. Market conditions, competition levels, and trends change over time. Profit margins are estimates and will vary based on your specific costs, pricing, and efficiency. Always conduct your own research before investing in inventory or launching products. This guide is for informational purposes only.
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